When people think about public-space innovation, they often think big — major redevelopments, iconic architecture, or large-scale events. But some of the most effective placemaking happens at street level, through the details people interact with every day.
The Hudson Square and Andy Cohen moment is a perfect example.
This moment came to life across the street, on social media, and in national press — turning a local activation into a shared cultural conversation.
A Neighborhood with Personality
Hudson Square has long been known for its creative energy, media roots, and strong sense of community. From its sidewalks to its storefronts, the district embraces moments that reflect its character — and invite people to engage with the neighborhood in unexpected ways.
Honoring Andy Cohen with a Bigbelly bin wasn’t about novelty for novelty’s sake. It was about:
- Celebrating a cultural figure tied to the neighborhood
- Reinforcing local pride
- Using everyday infrastructure as a storytelling tool
That approach resonated far beyond Hudson Square — because it felt genuine.
From Social to National Media: An Omnichannel Moment
This campaign lived across channels:
- On the street, where the bin became a destination
- On social media, where videos and photos sparked engagement
- In national media, where the story reached new audiences
One idea. Many touchpoints. A consistent tone.
At Bigbelly, we design our systems to support exactly this kind of experience. Our bins are fully enclosed, solar-powered, and smart — but just as importantly, they’re designed to blend into communities and support the life happening around them.
Infrastructure That Supports Culture
Cleaner, smarter waste systems may not always make headlines — but when they do, it’s often because they’ve enabled something bigger: a better experience, a stronger sense of place, or a moment people want to share.
From Hudson Square to cities around the world, Bigbelly helps communities keep public spaces clean, efficient, and welcoming — so creativity, culture, and everyday life can take center stage.
That’s what All Together Better looks like in action.
